DMS Flooring

Independent, effective and friendly

DMS Flooring

Independent, effective and friendly

In 2000 we were looking to expand our business and noticed there was a gap in the market where we could offer improved customer service and form closer relationships with the trade.

We created a wholesale business centrally located in Northampton and the first DMS Branch was born!  Since the millennium we have expanded to four branches in the Midlands and South East however, we maintain our independent business ideals meaning we are large enough to source and hold stock of the best brands and products while we maintain our fast, effective and friendly service.

We offer next day delivery across the UK and our aim is to be the UK’s leading independent flooring supplier. We’re passionate about what we do and we use the latest technology to remain efficient and ahead of the game.

Come and experience DMS at your nearest trade counter, online, or please give us a call.

“As the MD, I feel immense pride in what we’ve created. It’s been hugely satisfying building a first class business with the team. DMS is here to empower our customers with unwavering support by offering exceptional service, the best product lines and unbeatable offers. Due to the loyalty of our customers, who return to us time and again, we’re committed to reinvesting and growing this exciting business into the future.” – David Gowling, Managing Director

OUR Mission

“We’re on a mission to be the nation’s favourite flooring wholesaler. We put our trade customers at the heart of everything we do. Every service we offer and improvement we make is focussed on benefitting our biggest asset – happy customers.

With over 20 years of experience in supplying flooring for trade, we’re a family owned company that values our customers and our staff. We focus on providing the best customer service, the best brands, top quality products, and always think about how we can provide the best value. Order online or pop in and speak to an expert.

Customer Service

We’ve built a company that’s run by enthusiastic, hardworking, creative thinkers and we take pride in beating every challenge!  We’re committed to being the best in our industry.

We rely on our reputation for being fast, effective and friendly, setting high standards for ourselves throughout the company. We process orders accurately and swiftly, with stock goods ready to collect without delay. Our company operates with state-of-the-art IT and dispatch processes to ensure the best service available. We also provide additional benefits in our branches, such as long opening hours, free cutting, storage, and local delivery.


At DMS Flooring, we offer a unique range of own-branded and market-leading products. If you’re in the trade and want to know about the latest exciting flooring brands, we can help. Want to deal with the best manufacturers? Deal with us. We sell tried and tested products, and the best solutions for our trade customers.

If you’re looking for top quality products and exceptional value delivered through an unrivalled level of service, look no further. Whether you need flooring, accessories or tools, LVT, DPM or SLC, carpet, click-fit or laminate we can deliver.


Read why our customers choose DMS

“I have been dealing with them for a year and they are a great professional company that are always there to help and really care about your needs.”

Matt McCann

“The Hemel team are always helpful and cheery, Deb … you’re a star. A good number of stock ranges and tools. Free hot drink is a welcome touch on occasion.”


“Very helpful staff , very professional and always happy to help with queries. Great products and product ranges. First class service”

James Friess

“Excellent customer service, friendly and polite staff, especially Tracey and Simon. Good prices, fast efficient service.”


“Wonderful staff, great company. They’re never too busy to help and are always reliable.”


“Fabulous company and people. They went out their way to go and collect the flooring I ordered, just to make sure it was in in time. Would definitely recommend them and use them again.”

Tanya Hill